About Us

About Us

Founded in 2017 as a division of J.M. Investments, EV Electra has since grown into an independent global force in the electric vehicle sector, with an established presence in Canada, Italy, Germany, Turkey, and China. Rooted in a vision of innovation and sustainability, the company is committed to leading the transition toward environmentally responsible mobility solutions worldwide.

EV Electra’s business plan reflects a bold ambition: to shape the future of transportation through cutting-edge, zero-emission electric vehicles that align with global sustainability goals. As the first Canadian EV manufacturer with Arab origins to launch an electric vehicle, EV Electra continues to set new standards in clean energy innovation.

Driven by purpose and powered by technology, EV Electra invites you to join its journey toward a cleaner, greener, and more sustainable automotive future

EV Electra

Our mission

Produce electric vehicles, compete at a Global scale, and take part in the World’s transition towards sustainable energy. Being the first EV automotive company in the Middle East and the Arab world, we decided to be the front runners and transit our area from a consumer market to an industrial one.
EV Electra

Our vision

EV Electra aspires to lead the global electric mobility revolution, driving innovation and championing environmental responsibility. Our vision is to make EV Electra vehicles a ubiquitous presence, contributing significantly to a sustainable future.
EV ELECTRA

Our Values

Consistency

Consistency

We strive towards consistent improvement of electric vehicles to maintain the highest level of performance, environmental preservation, and customer satisfaction.

Creativity

Creativity

Support innovative initiatives by integrating new technologies to enhance our products and services.

Accountability

Accountability

We hold ourselves accountable for our business by maintaining satisfactory returns for our stakeholders.

Integrity

Integrity

We set our business ethics and actions based on values rather than company gains.